I know that every business owner is interested in improving his/her sales-conversion rate.
In many cases, it’s the marketing which needs to be improved.
But, it is not always the marketing side.
It may also be your product which needs a fix or an improvement. (Especially if your prospects can try out your product before purchasing it)
Now, there is a dumb way of fixing your product and a smart way:
- The dumb way is to start improving things which you think need to be improved.
- The smart way is to ask your potential customers for feedback, and then act on that feedback.
Simple: You will concentrate your energy on fixing those issues which are relevant to your customers. (If you don’t ask them, you will probably waste your energy on improving stuff which is irrelevant.)
In my DemoRecorder.com business, this is how I started to make sales:
Six months after I started with capturing leads and asking them for feedback and acting on that feedback, I started to make my first sales.
And I have a huge amount of feedback which I still have to act upon…
Please tell me what you think about this topic and post a comment.
P.S. If you are a real seasoned marketer you will probably tell me that the product is part of the marketing, and you are perfectly right with that.
However, I think that it’s easier to get the point across by polarising…