InternetMarketingPage Blog

Geo-Targeting can be a lot of work if you do it the precise way, i.e. determine sales-figures and advertising expenses per area and compare it for every area and only keep advertsing in areas which make a profit.

But, if you don’t have time for that, there is a simpler, not-so-exact way, but it should also have a major impact on your ratio between sales and avertising expenses:

1. Take a summary of your sales sorted or grouped by country, of say, the last three years. Most ecommerce providers have such reports.

2. Make a list of countries which you make sales in. Don’t include countries where sales numbers are very low compared to the size of the country.

3. In your Google-Adwords account, select only the countries from your list. (If you have many campaigns then I suggest to use the Google Adwords Editor and use the copy-paste feature

Depending on how fast you work and on how many campaigns and sales you have, this exercise usually takes between 15 Minutes and one hour.

But it can help a lot with your bottom line because it eliminates all those countries from your advertising expenses where you do not make any sales at all or where sales numbers are way too low to be able to make a profit there.

Especially nowadays, where sales-conversion can, in some markets, be severely affected by the current economic crisis, you have to do much more to optimize and keep your advertising focused on activities which bring in paying customers. It may make the difference between making a loss and making a profit and it may determine the survival of your business.

Also, acting fast is necessary because you can’t tolerate cash-bleeing of your business nowadays for even a short time. Therefore, a crude, fast exercise as outlined above can be much more effective than doing a perfectionisic exercise over the course of many months (or procrastinating about it because it takes soo much work.)

If you wait too long, there may be no business left to be saved. So, forget about perfectionism and do what works right now.

I hope this helps some of you,

Chris

P.S.: I just did this exercise today. Maybe I’ll post some results here…

If you have a (halfway) decent Internet Business, you will probably get unsolicited proposals from product vendors to sell their physical products.

If you don’t have any experience, these proposals may look good to you. But following these proposals may get you into deep trouble. In this post I’ll analyze the potential dangers and propose a way to deal with this.

(more…)

My latest blog post has stirred up some interest and therefore I think I have to clarify something and explain something more:

First, I have no short term plans for creating a competitor for Google. Here are the reasons:

(more…)

If you read Perry Marshall’s newest blog post you’ll realize that Google starts to show more ugly monopolistic behaviour in that it decides by itself which industries it allows on their Adwords platform.

This means that if you use Google Adwords for advertising *any* business, you can never be sure whether you will be able to get traffic from them tomorrow, at reasonable cost or at all.

So, your investment of time and money in building your well-oiled Adwords campaigns may be worth nothing overnight, and, contrary to past Google-Slaps, there will be no way to work around it. If your industry is deemed bad by Google, and if Adwords is your only traffic source, this means Game Over.

So, we small-business Internet Entrepreneurs have to find another solution.

One solution may be other forms of marketing, but that’s hard and in many cases it’s not possible for a small business.

Another solution may be to create an alternative search engine.

(more…)

I know that every business owner is interested in improving his/her sales-conversion rate.

In many cases, it’s the marketing which needs to be improved.

But, it is not always the marketing side.

(more…)

or Mastering the Google Content Network …

In accordance with my Crisis-response strategy ( as described in an earlier post on this blog ), my current marketing project for my DemoRecorder.com business is to double the number of new leads per day (while keeping the cost per lead roughly constant) and to achieve that goal within two months. I have started that project in end of November and the results I have achieved so far look very promising.

(more…)

With the economy crisis being in its fourth month now, I have gathered enough data in my DemoRecorder.com business to make some observations about how the crisis is visible in a business and based on these observations I have derived a basic strategy on how to survive the crisis.