If you have a (halfway) decent Internet Business, you will probably get unsolicited proposals from product vendors to sell their physical products.
If you don’t have any experience, these proposals may look good to you. But following these proposals may get you into deep trouble. In this post I’ll analyze the potential dangers and propose a way to deal with this.
My latest blog post has stirred up some interest and therefore I think I have to clarify something and explain something more:
First, I have no short term plans for creating a competitor for Google. Here are the reasons:
If you read Perry Marshall’s newest blog post you’ll realize that Google starts to show more ugly monopolistic behaviour in that it decides by itself which industries it allows on their Adwords platform.
This means that if you use Google Adwords for advertising *any* business, you can never be sure whether you will be able to get traffic from them tomorrow, at reasonable cost or at all.
So, your investment of time and money in building your well-oiled Adwords campaigns may be worth nothing overnight, and, contrary to past Google-Slaps, there will be no way to work around it. If your industry is deemed bad by Google, and if Adwords is your only traffic source, this means Game Over.
So, we small-business Internet Entrepreneurs have to find another solution.
One solution may be other forms of marketing, but that’s hard and in many cases it’s not possible for a small business.
Another solution may be to create an alternative search engine.