Archive for January, 2009

If you want to improve conversion, fix your product ( the smart way )

Sunday, January 11th, 2009

I know that every business owner is interested in improving his/her sales-conversion rate.

In many cases, it’s the marketing which needs to be improved.

But, it is not always the marketing side.

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What I am doing now: Doubling the number of new leads within two months while keeping the cost per lead almost constant.

Saturday, January 10th, 2009

or Mastering the Google Content Network …

In accordance with my Crisis-response strategy ( as described in an earlier post on this blog ), my current marketing project for my DemoRecorder.com business is to double the number of new leads per day (while keeping the cost per lead roughly constant) and to achieve that goal within two months. I have started that project in end of November and the results I have achieved so far look very promising.

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Protected: I have got the Birthday Blues

Sunday, January 4th, 2009

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Observations about the Economy Crisis and Strategies for Surviving it

Saturday, January 3rd, 2009

With the economy crisis being in its fourth month now, I have gathered enough data in my DemoRecorder.com business to make some observations about how the crisis is visible in a business and based on these observations I have derived a basic strategy on how to survive the crisis.

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