I know that every business owner is interested in improving his/her sales-conversion rate.
In many cases, it’s the marketing which needs to be improved.
But, it is not always the marketing side.
I know that every business owner is interested in improving his/her sales-conversion rate.
In many cases, it’s the marketing which needs to be improved.
But, it is not always the marketing side.
In accordance with my Crisis-response strategy ( as described in an earlier post on this blog ), my current marketing project for my DemoRecorder.com business is to double the number of new leads per day (while keeping the cost per lead roughly constant) and to achieve that goal within two months. I have started that project in end of November and the results I have achieved so far look very promising.
With the economy crisis being in its fourth month now, I have gathered enough data in my DemoRecorder.com business to make some observations about how the crisis is visible in a business and based on these observations I have derived a basic strategy on how to survive the crisis.
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