My latest blog post has stirred up some interest and therefore I think I have to clarify something and explain something more:
First, I have no short term plans for creating a competitor for Google. Here are the reasons:
- Reason 1: I am currently working on several interesting projects, and those projects demand all of my time.
Those projects include the following
- My DemoRecorder business, where I have a loyal customer base and I enjoy working with my customers and further developping the product.
- PancreatitisCookbook.com which will be an eBook where I will share what helped me to completely heal Pancreatitis while eating well-tasting food despite a strict diet regime. (This project is in it’s early stages but I am very motivated to get this finished as it has the potential to provide positive change for many people while also having the potential of an interesting business opportunity. So, creating win-win on all sides.)
- A course on how to start a business without loan or venture capital. ( I did some market test and already have created some parts of the course. )
- A course on how to optimize Google Content Network campaigns. Maybe also provide a software service for automating parts of that strategy. ( I have developed a method which I have successfully applied to my demorecorder.com business and I have some ideas on how to structure the course.)
- Reason 2:
Google is still doing a terrific job. And a terrific job for all major groups which Google is involved with, i.e.,
- searchers,
- advertisers
- and website-owners who display Google content ads.
So, there is almost no reason for a competitor to exist, except for the political aspects of being a competitor which includes the fact that competition is good for customers and society etc.
But I don’t base business decisions on politics. If I create a business, there must be a strong unique selling proposition, i.e., a reason to exists because of what the business has to offer to the market place.
Having said that, I see some potential that
- Google might unconsciously go in an undesirable direction, so, maybe there will be reason to exist for another search engine. I will write more about that topic in my next blog post.
- It may be that I come up with some new edge about search or content advertising which may create a unique selling proposition and therefore reason to exist even in today’s marketplace. If there will be something like that, I will announce it here in this blog.
So, stay tuned,
Chris