Deprecated: Assigning the return value of new by reference is deprecated in /www/htdocs/impage/blogs/main/wp-settings.php on line 512

Deprecated: Assigning the return value of new by reference is deprecated in /www/htdocs/impage/blogs/main/wp-settings.php on line 527

Deprecated: Assigning the return value of new by reference is deprecated in /www/htdocs/impage/blogs/main/wp-settings.php on line 534

Deprecated: Assigning the return value of new by reference is deprecated in /www/htdocs/impage/blogs/main/wp-settings.php on line 570

Strict Standards: Declaration of Walker_Page::start_lvl() should be compatible with Walker::start_lvl(&$output) in /www/htdocs/impage/blogs/main/wp-includes/classes.php on line 1199

Strict Standards: Declaration of Walker_Page::end_lvl() should be compatible with Walker::end_lvl(&$output) in /www/htdocs/impage/blogs/main/wp-includes/classes.php on line 1199

Strict Standards: Declaration of Walker_Page::start_el() should be compatible with Walker::start_el(&$output) in /www/htdocs/impage/blogs/main/wp-includes/classes.php on line 1199

Strict Standards: Declaration of Walker_Page::end_el() should be compatible with Walker::end_el(&$output) in /www/htdocs/impage/blogs/main/wp-includes/classes.php on line 1199

Strict Standards: Declaration of Walker_PageDropdown::start_el() should be compatible with Walker::start_el(&$output) in /www/htdocs/impage/blogs/main/wp-includes/classes.php on line 1244

Strict Standards: Declaration of Walker_Category::start_lvl() should be compatible with Walker::start_lvl(&$output) in /www/htdocs/impage/blogs/main/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_Category::end_lvl() should be compatible with Walker::end_lvl(&$output) in /www/htdocs/impage/blogs/main/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_Category::start_el() should be compatible with Walker::start_el(&$output) in /www/htdocs/impage/blogs/main/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_Category::end_el() should be compatible with Walker::end_el(&$output) in /www/htdocs/impage/blogs/main/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_CategoryDropdown::start_el() should be compatible with Walker::start_el(&$output) in /www/htdocs/impage/blogs/main/wp-includes/classes.php on line 1442

Strict Standards: Redefining already defined constructor for class wpdb in /www/htdocs/impage/blogs/main/wp-includes/wp-db.php on line 306

Deprecated: Assigning the return value of new by reference is deprecated in /www/htdocs/impage/blogs/main/wp-includes/cache.php on line 103

Strict Standards: Redefining already defined constructor for class WP_Object_Cache in /www/htdocs/impage/blogs/main/wp-includes/cache.php on line 431

Deprecated: Assigning the return value of new by reference is deprecated in /www/htdocs/impage/blogs/main/wp-includes/query.php on line 61

Deprecated: Assigning the return value of new by reference is deprecated in /www/htdocs/impage/blogs/main/wp-includes/theme.php on line 1109

Strict Standards: Declaration of Walker_Comment::start_lvl() should be compatible with Walker::start_lvl(&$output) in /www/htdocs/impage/blogs/main/wp-includes/comment-template.php on line 1266

Strict Standards: Declaration of Walker_Comment::end_lvl() should be compatible with Walker::end_lvl(&$output) in /www/htdocs/impage/blogs/main/wp-includes/comment-template.php on line 1266

Strict Standards: Declaration of Walker_Comment::start_el() should be compatible with Walker::start_el(&$output) in /www/htdocs/impage/blogs/main/wp-includes/comment-template.php on line 1266

Strict Standards: Declaration of Walker_Comment::end_el() should be compatible with Walker::end_el(&$output) in /www/htdocs/impage/blogs/main/wp-includes/comment-template.php on line 1266

Strict Standards: Redefining already defined constructor for class WP_Dependencies in /www/htdocs/impage/blogs/main/wp-includes/class.wp-dependencies.php on line 31

Strict Standards: Redefining already defined constructor for class WP_Http in /www/htdocs/impage/blogs/main/wp-includes/http.php on line 61

Strict Standards: Non-static method WP_Http_ExtHTTP::test() should not be called statically, assuming $this from incompatible context in /www/htdocs/impage/blogs/main/wp-includes/http.php on line 94

Strict Standards: Non-static method WP_Http_ExtHTTP::test() should not be called statically, assuming $this from incompatible context in /www/htdocs/impage/blogs/main/wp-includes/http.php on line 142
A simple exercise in Geo-Targeting « InternetMarketingPage Blog

A simple exercise in Geo-Targeting

Geo-Targeting can be a lot of work if you do it the precise way, i.e. determine sales-figures and advertising expenses per area and compare it for every area and only keep advertsing in areas which make a profit.

But, if you don’t have time for that, there is a simpler, not-so-exact way, but it should also have a major impact on your ratio between sales and avertising expenses:

1. Take a summary of your sales sorted or grouped by country, of say, the last three years. Most ecommerce providers have such reports.

2. Make a list of countries which you make sales in. Don’t include countries where sales numbers are very low compared to the size of the country.

3. In your Google-Adwords account, select only the countries from your list. (If you have many campaigns then I suggest to use the Google Adwords Editor and use the copy-paste feature :-)

Depending on how fast you work and on how many campaigns and sales you have, this exercise usually takes between 15 Minutes and one hour.

But it can help a lot with your bottom line because it eliminates all those countries from your advertising expenses where you do not make any sales at all or where sales numbers are way too low to be able to make a profit there.

Especially nowadays, where sales-conversion can, in some markets, be severely affected by the current economic crisis, you have to do much more to optimize and keep your advertising focused on activities which bring in paying customers. It may make the difference between making a loss and making a profit and it may determine the survival of your business.

Also, acting fast is necessary because you can’t tolerate cash-bleeing of your business nowadays for even a short time. Therefore, a crude, fast exercise as outlined above can be much more effective than doing a perfectionisic exercise over the course of many months (or procrastinating about it because it takes soo much work.)

If you wait too long, there may be no business left to be saved. So, forget about perfectionism and do what works right now.

I hope this helps some of you,

Chris

P.S.: I just did this exercise today. Maybe I’ll post some results here…

One Response to “A simple exercise in Geo-Targeting”

  1. JOHN says:


    Buy Viagra

    Buy Quality Drugs Now!…

Leave a Reply

You must be logged in to post a comment.