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It’s About Time to Create a Viable Competitor to Google « InternetMarketingPage Blog

It’s About Time to Create a Viable Competitor to Google

If you read Perry Marshall’s newest blog post you’ll realize that Google starts to show more ugly monopolistic behaviour in that it decides by itself which industries it allows on their Adwords platform.

This means that if you use Google Adwords for advertising *any* business, you can never be sure whether you will be able to get traffic from them tomorrow, at reasonable cost or at all.

So, your investment of time and money in building your well-oiled Adwords campaigns may be worth nothing overnight, and, contrary to past Google-Slaps, there will be no way to work around it. If your industry is deemed bad by Google, and if Adwords is your only traffic source, this means Game Over.

So, we small-business Internet Entrepreneurs have to find another solution.

One solution may be other forms of marketing, but that’s hard and in many cases it’s not possible for a small business.

Another solution may be to create an alternative search engine.

This can be done on a shoestring budget if it uses computing power and network connectivity provided by many people on the net in exchange for a share of the profit. This can use a technology similar to SetiAtHome…

That’s already a serious technological challenge, but it looks solveable.

The real challenge is to get it accepted by the market, both by searchers and by advertisers. Obviously this cannot be done by advertising it with PPC on Google Adwords because Google does not allow to advertise competing search engines. So this must use alternative methods such as social marketing, viral marketing, writing press releases for getting the media involved etc etc etc

But I guess that it’s about time.

We cannot tolerate to have just one single source for the most important traffic for building businesses nowadays, i.e. Pay per click from search.

You might say that there are still Yahoo and MSN. They could be a viable competition but these companies don’t seem to get it. They look more like big buerocratic behemoths who try to play catchup but have shut down their own creativity completely.

If you want to compete with Google, you have to be more creative than them and be more connected to the market than them, not just copying what you see on the surface of their business. The surface of their business is just 10% of their business. If no own creativity is involved, then you are doomed to failure by just copying 10% of their business.

My guess is that if some search engine succeeds in competing with Google, then it will be something completely different from Google. It may look similar on the surface but everything else, the essential 90% which make it work, will be different.

My guess is that a competitor to Google with come out of a small business or out of a cooperation of multiple small businesses because that’s where creativity is concentrated. Big corporations like Microsoft and Yahoo tend to drive away creative people and tend to destroy the least bit of creativity in those people who decide to stay.

What do you think?

Please post your ideas,

Chris

P.S. It may even be me who starts such a competitor. Why?

  1. I have extensive knowledge in both marketing and computing technology,
  2. My businesses are still running besides an employee job, so I can afford the risk that Google shuts down all of my adwords campaigns,
  3. I have an education in computational linguistics, which seems to be a key technological ingredient for getting high quality ranking work.

Actually I have been thinking about such a project for a long time…

Now it seems that I have to switch gears to the next step…

5 Responses to “It’s About Time to Create a Viable Competitor to Google”

  1. John Homyk says:

    Christian,

    Have you tested out the ADSDAQ Exchange by ContextWeb? I am an advisor for the ADSDAQ, I have recently witnessed many affiliate advertisers, small-medium entrepreneurs leverage traffic on the ADSDAQ as a means to streamline or completely replace their Adwords efforts. I would love to introduce you/hear your feedback. Call me when you are free for a few minutes, 646.421.6751.

    Kind regards,
    John

  2. eileen says:

    Hi Christian,

    please email me with your contact - skype would be great. would like to know more about you and your ideas. i have some too, though it would need beta investment. e

  3. admin says:

    John and Eileen,

    Thanks for your wishes to talk with me about this.

    Here are my points to this:
    1. I do not like to comunicate by Telephone or skype.
    Much prefer blog-discussions or email because of multiple reasons.
    ( I am on the net since 1990 and telephone is an old outdated communication method
    and I got used to use it less and less over the last 19 years. )

    I may accept phone communication in form of a paid consultation.
    I will announce on this blog when I offer paid consultations and the conditions.
    ( I have to avoid problems with NDA’s and stuff because those things may
    hinder development of my own businesses, so I cannot offer that right now
    before I will have sorted out all ramifications. Maybe I will never offer it. )

    2. I am not yet ready to talk with anybody about my ideas about this. The ideas will be kept secret until I come up with some product or service. And then I will only reveal what’s necessary to sell the product or service and/or teach my customers on how to use it.

    3. As to ADSDAQ: Since I may create a competitor to ADSDAQ I only have read the about-us page and this is full of patent-pending speak, so I will not look at anything more in order to avoid legal problems. Especially as I have an education in computational linguistics I can probably come up good content matching solutions. The question is: Is good, sophisticted content-matching really useful, i.e. does it improve the ROI of advertisers? I am not at all sure.

    Here are some more thoughts about ADSDAQ:

    3.a What I can tell from your About us page is, that you are a competitor to Google’s content network.

    3.b Whether ADSDAQ is better or worse than Google’s content network can only be told by measuring the ROI which is possible with advertising on your network. So, the old direct marketing answer: you have to test it.

    3.c I think that venture capital is not needed for creating another content network.
    Today, in the Internet-age you can create pretty much any business without
    (big)loan and without venture captial.
    I have already started to create a course which teaches how to start a business
    without (big)loan or venture capital.
    The availability of that course will be announced on this blog.

    3.d You may be interested in another product which I plan to create, which will be a product which tells some specific strategies for getting most out of Google’s content network.
    You may get some ideas what kind of stuff you have to provide in ADSDAQ in order
    to offer the same level of optimizations.

    Best regards,

    Chris

  4. From our perspective, who is in the best position to know what might succeed in Search?

    AltSearchEngines.com has covered over 5,000 alternative search engines globally and daily, all of them to be honest, in over 2,300 posts.

    We saw the writing on the wall long ago and are not shy about claiming to have assimilated all of these search engine projects.

    We are actively working on a demo now.

    Cheers!

    AltSearchEngines.com
    Charles S. Knight, editor
    charles@altsearchengines.com
    http://www.altsearchengines.com

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